By Jamin Mendelsohn
Lately, I can’t help but notice the growing popularity of the “Meatless Monday” movement. It’s been around for some time, but dare I say, the movement appears to be reaching a level of critical mass. With companies, chefs, and even the government taking note!
The website, www.MeatlessMonday.com, states “By cutting out meat once a week, we can improve our health, reduce our carbon footprint and lead the world in the race to reduce climate change.” Those are lofty goals, for sure, but the idea that incremental change can yield meaningful results is very real.
At Reboot Your Life, our mission is to empower and encourage people to increase their consumption of fruits and vegetables, but that doesn’t necessarily mean it’s all or nothing for everyone. Sure, some people will stop eating meat completely and that may make sense to them, whereas for others, it’s about making a change that will be manageable long-term. For example, if you are a regular meat-eater (1-2 times per day), by committing to go meatless on Mondays, you can effectively reduce your meat-intake by 15%.
If you do decide to join this movement, you won’t be alone! Many of the top chefs across the country are embracing “Meatless Monday” and featuring vegetarian dishes on their Monday menus, like Mario Batali, who offers multiple meatless options in all 14 of his restaurants on Mondays.
Beyond chefs, companies are also getting into the game. Whole Foods, Williams-Sonoma, Cuisinart and Buitoni are all embracing it in their social media strategy and tweeting recipes and other ideas.
Interestingly the “Meatless Monday” movement recently caught the eye of the USDA which promoted the concept as a viable option in an internal newsletter. (That is, until the powerful U.S. meat-industry took up the opposite argument and ultimately got the USDA statement retracted.)
The part to focus on, from a Reboot point of view, is what you choose to replace the meat with. Undoubtedly, your meal will be healthier if you choose fruits and vegetables, minimally processed foods and limit the dairy.
Here are some of my favorite tweets from this week’s “Meatless Monday”!
Once again Meatless Monday is trending! I’m starting to see a pattern here… :]
Emily Deschanel @emilydeschanel
Happy Meatless Monday, everyone! Now, spit that bacon out of your mouth!
Constance Marie @goconstance
This little lady right here is making blackbean veggie patties for dinner! For #MeatlessMonday
We can debate whether veganism or conscientious omnivorism is the best way to go. But every reasonable person will support #MeatlessMonday.
Meatless Monday @MeatlessMonday
Don’t have a cow. It’s #MeatlessMonday!