Joe’s Journal: Day 50 – Encounter at the Truck Stop

By: Joe Cross

We’d spent the day trying to wrangle a trucker or tow into an on-camera interview with me. The way we reckoned it, if we wanted to talk to people who had some issues with fast food and a sedentary lifestyle, then the truck drivers were the Holy Grail. What we hadn’t anticipated was that Borat’s reputation would precede us. We were conducting our interview right around the time the movie Borat came out. Why is this relevant? Because Borat’s creator and star Sacha Baron Cohen had made it very tough for us to convince potential interviewees that we were sincere.

By the late afternoon, we were cold, tired and frustrated. I was ready to write off the day as a rare dud. It was about to rain anyway, so I suggested we pack t in and head back to the hotel, but our cameraman Daniel, convinced me to just wait it out a little longer and at least try and get one or two interviews in before we called it a day.

I took one more long look around the truck stop and spotted some one sitting in the cab of his truck, which was parked not far from where we stood. I couldn’t make out much, except that the guy was wearing a black cap. “He’ll do.” I thought. I walked over to the truck and tried to get his attention, but like everyone else that day, he was hiding from me. On cue, he ducked down. I banged on his door and rattled off some friendly Aussie banter, as I was by now bored of waiting and had nothing to lose. To my surprise, my confrontational technique appeared to work, as moments later the trucker opened the door and stepped out, lowering himself to the ground. I had a good feeling about this.

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Joe Cross

More than 20 million people around the world watched Joe Cross juice his way across America, losing 100 pounds and getting off medication in Fat, Sick & Nearly Dead. The film ignited a juicing movement. Viewers around the world have been inspired to start juicing, lose weight and get healthy - and as a result of the film over 370 million glasses of fresh juice have been consumed, 370,000 tons of fruit and vegetables consumed, more than 24.8 million pounds of weight lost, and over 220,000 people are now medication free. Joe's second film, Fat, Sick & Nearly Dead 2 was released in November 2014. Through his journey and the lives of the people he meets throughout the film Joe shares all that he's learned about how to stay healthy in an unhealthy world, revealing that most of us really do have more control over of our health than we think - and that none of us are perfect, especially Joe himself! His book, The Reboot with Joe Juice Diet, hit the New York Times' best seller list in March 2014, and the companion guide The Reboot with Joe Juice Diet Cookbook launched that summer.

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