Joe’s Journal: Day 38 – Joe’s Juice Stand

By: Joe Cross

Next stop, Tupelo, Mississippi. Birthplace of Elvis, and host, every June, of the Elvis Presley Festival. I’d also read somewhere that before being named Tupelo, the town had been called Gum Pond because of the prevalence of black gum, or tupelo, trees in the area. Interesting, the facts you acquire while on a road trip like ours.

As for Elvis, like me, he wrestled with junk food and prescription drug dependence. He died fat, sick and on his throne, which was not the best way for the King to surrender his crown…

While in Tupelo, I set up a roadside juice stand I called Joe’s Juice Bar, which looked a lot like those lemonade stands kids set up on hot summer days. But it was November, and it was getting pretty cold. Initially, I wasn’t getting a lot of customers, even though I was giving away the juice. But eventually, curiosity got the better of a passerby, especially when I started making my own favorite juice combo, Mean Green, which can at first look a little strange to the uninitiated. It is a deep, vivid green color that is quite unlike most other beverages out there.

At the same time, it has an earthy appeal that makes people want to try it. We all know we are supposed to eat our greens; one look at a Mean Green and you know that, micro-nutritionally speaking, it possesses radioactive qualities. It literally glows with goodness! I ended up making quite a few converts that day.


Have you been following my past journal entries? Make sure you catch up here.  I’m sharing these thoughts with you as part of the 2nd Anniversary celebration of Fat, Sick & Nearly Dead so I hope you are either able to relate or be inspired by my journal entries. Don’t miss out on the other pieces to this celebration:
Win a Breville Juicer
Be Someone’s Joe and nominate your loved one to attend Camp Reboot. 

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Joe Cross

More than 20 million people around the world watched Joe Cross juice his way across America, losing 100 pounds and getting off medication in Fat, Sick & Nearly Dead. The film ignited a juicing movement. Viewers around the world have been inspired to start juicing, lose weight and get healthy - and as a result of the film over 370 million glasses of fresh juice have been consumed, 370,000 tons of fruit and vegetables consumed, more than 24.8 million pounds of weight lost, and over 220,000 people are now medication free. Joe's second film, Fat, Sick & Nearly Dead 2 was released in November 2014. Through his journey and the lives of the people he meets throughout the film Joe shares all that he's learned about how to stay healthy in an unhealthy world, revealing that most of us really do have more control over of our health than we think - and that none of us are perfect, especially Joe himself! His book, The Reboot with Joe Juice Diet, hit the New York Times' best seller list in March 2014, and the companion guide The Reboot with Joe Juice Diet Cookbook launched that summer.

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