Are Bottled Juices Okay?

Bottles of juice
By: Joe Cross

Many people wonder if they can drink bottled juices. Yes you can! You just need to take some care in choosing between brands and types of bottled juice.

Unlike fresh juice, bottled juices are usually treated to kill pathogenic organisms to extend the shelf life of the product. A newer process called HPP (High Pressure Processing), makes drinking certain bottled juices a great choice when you can’t find fresh. This type of process subjects the juice to very high pressure, which eliminates pathogens and helps protect nutrients and flavor. You can, therefore, drink bottled juice on a Reboot provided it is labeled HPP. One example is Suja, widely available in the United States.

When shopping, look for the term “HPP,” “high-pressure processed,” “cold-pressed,” or “cold pasteurized” on the label.

In contrast, many other bottled juices you find in a store are heat-pasteurized, meaning they have been heat-treated to kill bacteria, which may destroy some nutrients, color, and flavor compounds.

Why choose HPP juice? Within a living pathogen, cellular structures such as the cell membrane are pressure sensitive, which results in these pathogens dying, while other elements of the juice responsible for taste, color and nutrition are not typically changed by pressure. This allows the juice to be stored for longer periods of time than fresh juices while helping protect the quality and taste of the juice.

Bottom line, I’m a huge fan of fresh juice. Making your own or going to your local juice bar for a fresh one is, in my opinion, the best option. But I also believe that drinking a bottled juice is better than no juice at all, which is why HPP juice is the next best thing to fresh. If you’re on the road, look out for Suja juices. They are an excellent choice when you can’t find fresh, and you can have them shipped directly to you.

One last consideration: Check the blend of bottled juices, particularly if you are Rebooting. Many varieties can be heavy on fruit, and light on veggies. Look for about 80% vegetables and 20% fruit in your juice blends, whether fresh or bottled.

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Joe Cross

More than 20 million people around the world watched Joe Cross juice his way across America, losing 100 pounds and getting off medication in Fat, Sick & Nearly Dead. The film ignited a juicing movement. Viewers around the world have been inspired to start juicing, lose weight and get healthy - and as a result of the film over 370 million glasses of fresh juice have been consumed, 370,000 tons of fruit and vegetables consumed, more than 24.8 million pounds of weight lost, and over 220,000 people are now medication free. Joe's second film, Fat, Sick & Nearly Dead 2 was released in November 2014. Through his journey and the lives of the people he meets throughout the film Joe shares all that he's learned about how to stay healthy in an unhealthy world, revealing that most of us really do have more control over of our health than we think - and that none of us are perfect, especially Joe himself! His book, The Reboot with Joe Juice Diet, hit the New York Times' best seller list in March 2014, and the companion guide The Reboot with Joe Juice Diet Cookbook launched that summer.

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