October 17, 2007
So many people ask me about my autoimmune disease – chronic urticaria – it’s like a giant rash all over your body. And this is how it works…
When you get bit by a mosquito receptors under your skin send a signal to your brain. Histamines are then sent to the bite to make the blood vessels around the bite swell, making it more difficult for the poisons from the mosquito to spread throughout the body. As a side effect, the whole area is swollen red and itchy. But with my disease the receptors send the wrong messages. A handshake is like getting bit by a thousand mosquitos and this can happen at any time to any part of my body.
After what felt like hundreds of visits to different doctors, even a witch doctor, I knew I had to take matters into my own hands. If the body can heal itself on the outside, then I reckon it can heal itself on the inside. This is what sparked my decision to Reboot.
Learn more about the effect of juice on Inflammation and Auto-Immune Diseases.
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More than 20 million people around the world watched Joe Cross juice his way across America, losing 100 pounds and getting off medication in Fat, Sick & Nearly Dead. The film ignited a juicing movement. Viewers around the world have been inspired to start juicing, lose weight and get healthy - and as a result of the film over 370 million glasses of fresh juice have been consumed, 370,000 tons of fruit and vegetables consumed, more than 24.8 million pounds of weight lost, and over 220,000 people are now medication free. Joe's second film, Fat, Sick & Nearly Dead 2 was released in November 2014. Through his journey and the lives of the people he meets throughout the film Joe shares all that he's learned about how to stay healthy in an unhealthy world, revealing that most of us really do have more control over of our health than we think - and that none of us are perfect, especially Joe himself! His book, The Reboot with Joe Juice Diet, hit the New York Times' best seller list in March 2014, and the companion guide The Reboot with Joe Juice Diet Cookbook launched that summer.
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