About Joe

G’day, I’m Joe Cross. You might know me from the movie, Fat, Sick and Nearly Dead, which documented my personal journey to regain my health. When I made the film, I literally was fat, sick and nearly dead. I was 100 pounds overweight, loaded up on steroids and suffering from a debilitating autoimmune disease. I was at the end of my rope and the end of my hope. In the mirror I saw a 310lb man whose gut was bigger than a beach ball and a path laid out before me that wouldn’t end well.

With doctors and conventional medicines unable to help me long-term, I knew I had to drastically change my lifestyle so I turned to the only option left: the body’s natural ability to heal itself. I traded in my typical junk food diet and decided to hit the road with a juicer and generator in tow, vowing only to drink fresh fruit and vegetable juices for the next 60 days. Across 3,000 miles I had one goal in mind: To get off the pills and achieve a healthy and balanced lifestyle.

By juicing fruits and vegetables, I successfully lost the weight and got myself off all prescription drugs and truly rebooted my life. I also developed a passion and appreciation for the delicious tastes and healing properties of the produce I was consuming.

Now I am free of my autoimmune disease, I live a happy and balanced life at a healthy weight and I could never imagine returning to my old ways again.

And you know what? If I can do it, so can you!

I started Reboot with Joe to help support you with your health goals. Throughout this site you’ll find a ton of information about juicing, how to prepare your body, how to make juice and the benefits of fruits and vegetables. You can also join a community of people like you who share their recipes and success stories.

You don’t have to wait until you are at the end of your rope like me. You can start now.  Most people spend the first forty years of their lives unknowingly harming their bodies and the next forty trying to stay alive. I was the poster boy for this behavior, but I’m committed to spend the next 40 living fully—and healthfully. I hope you’ll join me.

Juice on!

Joe Cross