Founded by Joe Cross after the phenomenal success of his documentary Fat, Sick & Nearly Dead. Reboot is a socially conscious health and wellness company that offers support, encouragement, community, media and tools to everyday people (like you and me). The company helps people achieve and maintain weight loss, health and wellness by simply adding more fruits and vegetables into their diets.

The Reboot Team

Joe Cross
Joe Cross is the founder and CEO of Reboot. His personal story of transformation was chronicled in the documentary Fat, Sick & Nearly Dead, which has been seen by more than 25 million people worldwide. The incredible response to screenings of the film inspired Joe to create Reboot with Joe, making the tools, information and support available to enable anyone to reclaim and maintain their well-being. He has since released two further documentaries, Fat, Sick & Nearly Dead 2 and . Joe is a New York Times best-selling author after the success of The Reboot with Joe Juice Diet, and has since written 3 further books. Follow him on twitter @JoetheJuicer, and on Instagram @JoetheJuicer and read his full story.

Alex Tibbetts
As Reboot’s Financial Controller, Alex oversees a majority of the company’s financials including bill payment and monthly earnings, in addition to human resources tasks like employee benefits. Fruits and vegetables have been a part of Alex’s life for a long time because she grew up with a large vegetable garden, maintained by her mother and grandmother, that gave her constant access to organic produce.  Keeping up with her Polish tradition, Alex’s favorite vegetable is beet in the form of borscht or juice. Alex enjoys trying many of Joe’s juice recipes to help her stay healthy as a mom to her two young children.

Alison Choate
Alison is the graphic designer at Reboot. She follows a plant based diet and loves to cook healthy, delicious food for her family and friends. Alison uses the 5 day Reboot whenever she feels heavy or sluggish and has found it to be an amazing tool for maintaining weight and energy level. Alison lives with her family just north of the city in Dobbs Ferry.

Ameet Maturu
Ameet is the Director of E-commerce at Reboot. As a graduate of the Institute for Integrative Nutrition, he has always had a love for healthy food and loves to experiment in his kitchen with whole, natural foods. He is a proud new father and currently resides in Brooklyn with his wife and daughter. For more culinary inspiration, check out his site: http://www.riceoflife.com.

Chris Zilo
As Director of Technology and Digital Product Development, Chris is responsible for making sure our websites are working day to day, while also continuing to build our online community and products. He’s been as heavy as 250 lbs and as light as 150 lbs during his adult life. Through his dietary struggles, he’s learned that when he “eats good” he “feels good” and that Reboots often serve as the first step to a healthier path. He enjoys being inspired by the stories of our community members. His favorite juice is the Morning Green Glory, he simply can’t start his day without one! Follow him on twitter @definitiveturbo and http://www.Zilo.Me

Jamin Mendelsohn
Jamin is Head of Production at Reboot and has been part of the Reboot team since Day 1. She is currently producing Joe’s next documentary film and other exciting video projects at Reboot. Jamin holds an M.S.J. from Northwestern’s Medill School of Journalism and a B.A. from the University of Virginia. She began juicing when joining the Reboot team 5 years ago, and hasn’t looked back. As a vegetarian, she likes to experiment with juices, smoothies, veggies and legumes — always finding ways to sneak in her all-time faves: Fennel, Leafy Greens, Chickpeas and Avocados. Follow her on Twitter@JaminLM and www.brooklynjam.com

Sarah Mawson
Sarah is the Managing Director of Reboot. Faced with an autoimmune condition, she learned to manage it through the healing benefits of whole foods and an anti-inflammatory diet, and today she is healthier than ever. Having discovered first-hand the power we have to take control of our health and the changes we can make to reverse and prevent disease, Sarah is excited to share the Reboot mission with others. Her favorite ingredient to add to any juice is always ginger (although not everyone in the Reboot kitchen agrees with her that more is always better!).

Claire Georgiou
Claire Georgiou is an Australian Naturopath, Nutritionist and Herbalist. Claire has completed a Bachelor of Health Science (Complementary Medicine) and an Advanced Diploma of Naturopathy and a Diploma of Nutrition. Claire has been working with Dr Sandra Cabot, who is also known as the Liver Cleansing Doctor for the last 6 years, and also privately consults patients at the Rosebery Holistic Medical Practice in Sydney. Claire has a special interest in liver dysfunction, digestive health, weight loss, thyroid & hormone imbalances.

Stacy Kennedy
Stacy is the nutritionist for Reboot. She is a Senior Clinical Nutritionist and Integrative Nutritionist at Dana Farber Cancer Institute/Brigham & Women’s Hospital in Boston, writes for online health and nutrition sites and works in private practice. Stacy is a certified personal trainer and fitness instructor through the American College of Sports Medicine. Besides cooking and juicing Stacy loves hiking, yoga and spending time with her husband, 2 sons, 3 dogs and friends.