Founded by Joe Cross after the phenomenal success of his documentary Fat, Sick & Nearly Dead. Reboot is a socially conscious health and wellness company that offers support, encouragement, community, media and tools to everyday people (like you and me). The company helps people achieve and maintain weight loss, health and wellness by simply adding more fruits and vegetables into their diets.
The Reboot Team
Joe Cross is the founder and CEO of Reboot. His personal story of transformation was chronicled in the documentary Fat, Sick & Nearly Dead, which has been seen by more than 10 MM people worldwide. The incredible response to screenings of the film inspired Joe to create Reboot with Joe, making the tools, information and support available to enable anyone to reclaim their well-being. He’s currently filming a new documentary and spends time between Australia and the U.S., always with a juice in hand. Follow him on twitter @JoetheJuicer and read his full story.
As Reboot’s Financial Controller, Alex oversees a majority of the company’s financials including bill payment and monthly earnings, in addition to human resources tasks like employee benefits. Fruits and vegetables have been a part of Alex’s life for a long time because she grew up with a large vegetable garden, maintained by her mother and grandmother, that gave her constant access to organic produce. Keeping up with her Polish tradition, Alex’s favorite vegetable is beet in the form of borscht or juice. Alex enjoys trying many of Joe’s juice recipes to help her stay healthy as a mom to her two young children.
Allison is Executive Vice President, Business Development and Strategy at Reboot. She is an avid entrepreneur with a passion for the consumer/health and wellness space. Allison holds an MBA from Harvard Business School and a B.S. from The Wharton School, University of Pennsylvania. Joe turned Allison on to juicing three years ago and now she’s hooked on Joe’s Mean Green. While she may not be the most active in the kitchen, she loves tennis, golf, spinning, and is always on the hunt for new workout classes in NYC. Follow her on Twitter @afloam.
Ameet is the Director of E-commerce at Reboot. As a graduate of the Institute for Integrative Nutrition, he has always had a love for healthy food and loves to experiment in his kitchen with whole, natural foods. He is a proud new father and currently resides in Brooklyn with his wife and daughter. For more culinary inspiration, check out his site: http://www.riceoflife.com.
Brenna is the Products and Services Manager at Reboot and has been a part of the team since April 2012. She has always lived an active and healthy lifestyle, but since joining Team Reboot she has found a new passion for juicing and now finds herself always encouraging friends and family to try new fun recipes from the Reboot Kitchen. Brenna also enjoys experimenting with veggie friendly recipes at home; her new favorite is Spicy Garlic Sautéed Kale.
As Director of Community and Web Operations, Chris is responsible for making sure our websites are working day to day, while also continuing to build our online community. He’s been as heavy as 250 lbs and as light as 150 lbs during his adult life. Through his dietary struggles, he’s learned that when he “eats good” he “feels good” and that Reboots often serve as the first step to a healthier path. He enjoys being inspired by the stories of our community members. His favorite juice is the Morning Green Glory, he simply can’t start his day without one! Follow him on twitter @definitiveturbo and http://www.Zilo.Me
Claire Georgiou is an Australian Naturopath, Nutritionist and Herbalist. Claire has completed a Bachelor of Health Science (Complementary Medicine) and an Advanced Diploma of Naturopathy and a Diploma of Nutrition. Claire has been working with Dr Sandra Cabot, who is also known as the Liver Cleansing Doctor for the last 6 years, and also privately consults patients at the Rosebery Holistic Medical Practice in Sydney. Claire has a special interest in liver dysfunction, digestive health, weight loss, thyroid & hormone imbalances.
After watching Fat, Sick & Nearly Dead for the first time two years ago, Erin was motivated to change her life. By adding more fruits and vegetables to her diet, Erin has lost weight, come off medications she was taking for a thyroid disease, and landed her ideal job. At Reboot with Joe she manages the store operations for RebootwithJoe.com. Erin is now furthering her education to become a Holistic Health Coach. It’s a tall order, but she hopes one day to be able to inspire others the way Joe has inspired her.
Jamin is Head of Production at Reboot and has been part of the Reboot team since Day 1. She is currently producing Joe’s next documentary film and other exciting video projects at Reboot. Jamin holds an M.S.J. from Northwestern’s Medill School of Journalism and a B.A. from the University of Virginia. She began juicing when joining the Reboot team 5 years ago, and hasn’t looked back. As a vegetarian, she likes to experiment with juices, smoothies, veggies and legumes — always finding ways to sneak in her all-time faves: Fennel, Leafy Greens, Chickpeas and Avocados. Follow her on Twitter @JaminLM and www.brooklynjam.com
Jamie is the Editorial Content Manager at Reboot. As a Certified Holistic Health Coach, she is passionate about a healthy lifestyle and encouraging others to live happy and healthy by consuming more fruits and vegetables. She was one of the first members to join the Reboot community and has been juicing ever since. Jamie uses her juicer and blender everyday and loves experimenting with new recipes, especially guilt-free sweets to fulfill her sweet tooth. Follow her on twitter @JamiesHealthTip and www.getyourglow.com.
As the Managing Director of Reboot, Kari Thorstensen is responsible for product development and web services. Until the age of 23, Kari did not eat any green vegetables. Now she has to have a daily green juice. She enjoys being inspired in the kitchen by her co-workers and has started bringing Jamie’s Smart Sweets to family gatherings. (They are a hit.) She loves making up juices with her 4-year-old son. Dino Juice has been replaced by Rainbow Race Car Juice as the current favorite.
Sarah is the Director of Marketing at Reboot. Faced with an autoimmune condition, she learned to manage it through the healing benefits of whole foods and an anti-inflammatory diet, and today she is healthier than ever. Having discovered first-hand the power we have to take control of our health and the changes we can make to reverse and prevent disease, Sarah is excited to share the Reboot mission with others. Her favorite ingredient to add to any juice is always ginger (although not everyone in the Reboot kitchen agrees with her that more is always better!).
Sean is a New York-based editor, producer & post supervisor. Previous credits include documentaries for Academy Award nominated directors Barbara Kopple and Morgan Spurlock. He has also worked on shows for TV & web platforms, including Discovery Channel, PBS, Yahoo Screen, and Hulu. Sean was a part of the original Fat, Sick & Nearly Dead team and tries to have a green juice every day. He is a proud native of the Glass Capital of the World: Toledo, Ohio.
Sophie is the Marketing and Editorial Coordinator at Reboot. A fellow Aussie, she loves spreading the word of juicing and healthy eating all around the world. With a Bachelor of Arts degree in Communication and Cultural studies, she loves incorporating juicing into what she loves. She is passionate about staying fit and healthy and since working at Reboot, is enjoying more of a raw and organic based diet with lots of freshly squeezed juice!
Stacy is the nutritionist for Reboot. She is a Senior Clinical Nutritionist and Integrative Nutritionist at Dana Farber Cancer Institute/Brigham & Women’s Hospital in Boston, writes for online health and nutrition sites and works in private practice. Stacy is a certified personal trainer and fitness instructor through the American College of Sports Medicine. Besides cooking and juicing Stacy loves hiking, yoga and spending time with her husband, 2 sons, 3 dogs and friends.