Power Up Your Life

With More Plants!

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Meet Joe

As a celebrated health and wellness leader, Joe Cross inspires others to get healthy and lose weight through juicing and eating more plants and vegetables. Joe transformed from being obese and sick with a crippling autoimmune disease to losing weight and feeling his best during a 60-day juice fast, which he named a “Reboot.”

Making a Difference

Joe Cross is the man behind and starring in the award-winning documentary film “Fat, Sick & Nearly Dead,” which has been seen by more than 30 million people worldwide and is largely responsible for introducing  them to drink (and eat) something green. Through books, films, in-person meet-ups and online programs, Joe continues to inspire and motivate a global community of people.


Since 2007, Joe has been on the road with his camera sharing stories about the power of juicing and eating more fresh fruit and vegetables. Find out where you can watch his films and share them with friends and family to help spread the movement.

Fat, Sick & Nearly Dead
Watch the movie that started a juicing revolution and see Joe transform from being obese and sick with a crippling autoimmune disease to losing weight and feeling great.

Fat, Sick & Nearly Dead 2
Joe sets out to learn how to thrive in an unhealthy world talking with experts friends and others about the realities, challenges and triumphs of changing your diet and becoming healthy for life.

The Kids Menu
Concerned about the childhood obesity crisis, Joe talks with those involved in forward-thinking efforts to build kids’ and families’ confidence around healthy food. Watch as Kids, take the lead.


Get inspired! Looking for a community of like-minded people to help Reboot your health and support your weight loss journey? Join the millions of people who have improved their lives through juicing and plant-based meals. You can start today, sign up for our weekly newsletter

Guided Reboot

Need help ditching processed foods and conquering food cravings? Work with a certified nutritionist in a supervised, online weight-loss program. We offer 15-day and 30-day programs, plus special programs for diabetes or thyroid issues. These groups will keep you accountable and support you every step of the way. You will participate in live webinars and receive meal/juicing plans and recipes.

The Reboot with Joe
Juice Diet App

Some people like making changes on their own. The Reboot with Joe Juice Diet App is designed specifically for self-starters. You can track all the juice and food you consume, log your exercise and utilize meal plans, recipes and shopping lists for 3 to 30 day Reboots. Available for iOS on the App Store. (Also in Spanish!)



Read Joe’s inspiring story and get the detailed plan for how he overcame his bad habits and chronic health issues.


Transformation begins in the kitchen. Try these tasty recipes for juices, smoothies, salads and desserts.

Joe’s Juicing Tips

New to juicing? Get tips and tricks to start juicing like a pro. Everything from shopping to prep to and storage.


Where in the world is Joe? Follow him on social media and sign up for the Reboot with Joe weekly newsletter – be the first to receive new recipes, Guided Reboot start dates, discounts and hear about Joe’s travels and speaking events.

  • Joe’s Newsletter

  • Facebook

  • Instagram

  • Youtube

Success Stories

Read stories from people just like you who have lost weight, reversed disease, cleared skin, gained energy, conquered food cravings and so much more – they may inspire you to become a success story too!


Boost your juice with a plant-based protein powder (made from natural pea and rice proteins), specifically made for juices so it dissolves easily . It contains no genetically modified ingredients, added sweeteners, colors or flavors. And it’s suitable for vegan, gluten-free and soy-free diets.

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It’s packed with special messages from Joe, exclusive recipes, giveaways and more.