Convenience Is King — New Research Shows Access Drives Produce Consumption, Not Cost

By: Jamin Mendelsohn

An interesting piece in the Washington Post points to new research that indicates, even in low-income areas, produce consumption is linked more to convenience and availability, than to price.

These findings highlight the growing need to solve the issue known as “Food Deserts”, locations where healthy, fresh food is difficult to find. Oftentimes, these food deserts are found right in the middle of major cities, as is the case in the study mentioned here.

There are many programs looking at how to solve the access issue, both from the ground up and from the top down. We, at Reboot, applaud those taking action across the boards — whether a community vegetable garden or larger-scale public programs. Our dream is for fresh produce to be available and convenient enough for everyone to make it a regular part of their diets!

Fooducate also covered the story, suggesting that knowing how to prepare the vegetables themselves is also a crucial factor in the convenience concept! Read more from Fooducate here and the Washington Post here.

What programs have you heard of that are tackling this issue?

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Jamin Mendelsohn

Jamin has been part of the Reboot team since Day 1. She began juicing 4 years ago and hasn’t looked back. As a vegetarian, Jamin likes to experiment with juices, smoothies, veggies and legumes — always finding ways to sneak in her all-time faves: Fennel, Leafy Greens, Chickpeas and Avocados. Follow her on Twitter @JaminLM and

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