Joe’s Journal: Day 49 – Surrounded by Beauty in Moab, UT

By: Joe Cross

I was excited to go to our next stop of Moab, Utah which has been immortalized in films ranging from the great John Wayne movie Geronimo to Ridley Scott’s feminist classic, Thelma and Louise. And it’s pretty obvious when you get there why so many have been inspired by the area, with its wondrous rock formations, spires, ancient Pueblo dwellings and staggeringly beautiful, red-hued, natural sandstone arches. All I could say was, “Wow.”

Moab is situated along the Colorado River and is considered the gateway to the Arches and Canyonland National Parks. It is just thirty miles from Dead Horse Point State Park. Moab is also a mountain-bike Mecca and an all-round cool town with a pretty health-conscious population. It struck me as one of the most beautiful spots I’d ever seen.

From Moab, we headed about 350 miles south and west to Winslow, Arizona, a stop on the famed Route 66 located in Navajo territory just a short distance form the Painted Desert. The Painted Desert and the adjacent Petrified Forest make up what is known as the Badlands, which extended all the way from the Grand Canyon to make up one of the most scenic sights imaginable.

As music fans know, Winslow was also memorialized in the Glenn Fray and Jackson Brown classic “Take It Easy,” which was named by the Rock and Roll Hall of Fame as one of the 500 songs that shaped rock and roll. Well we weren’t going to be able to take it easy while there, but it was indeed “such a fine sight to see” even though we spent much of our time in a truck stop parking lot instead of taking in the incredible vistas. Ironically, there in that parking lot, we had an encounter that would change the course of our film and have a lasting impact on me.

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Joe Cross

More than 20 million people around the world watched Joe Cross juice his way across America, losing 100 pounds and getting off medication in Fat, Sick & Nearly Dead. The film ignited a juicing movement. Viewers around the world have been inspired to start juicing, lose weight and get healthy - and as a result of the film over 370 million glasses of fresh juice have been consumed, 370,000 tons of fruit and vegetables consumed, more than 24.8 million pounds of weight lost, and over 220,000 people are now medication free. Joe's second film, Fat, Sick & Nearly Dead 2 was released in November 2014. Through his journey and the lives of the people he meets throughout the film Joe shares all that he's learned about how to stay healthy in an unhealthy world, revealing that most of us really do have more control over of our health than we think - and that none of us are perfect, especially Joe himself! His book, The Reboot with Joe Juice Diet, hit the New York Times' best seller list in March 2014, and the companion guide The Reboot with Joe Juice Diet Cookbook launched that summer.

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