Joe’s Journal: Day 40 – Twenty More Days

By: Joe Cross

Wow only 20 more days to go. I guess that still sounds like a lot but when I’ve been juicing for 40, 20 should be easy!

On to Lindborg, Kansas, which was a place I’d never heard of before we began planning our trip. The town is known as Little Sweden, U.S.A., as it was first settled in the 1800’s by a group of Swedish immigrants and is still home to the annual Svensk Hyllingfest, a well-established Swedish cultural festival. It’s also where the Anatoly Karpov International School of Chess is located. But for me the most interesting thing about the place, and the reason for our visit, is that there is no fast food to be had within the city limits – none whatsoever. The local government has, in effect, banned fast food chains from opening in their town, something at least a dozen other U.S. municipalities have also done by adopting zoning laws that prohibit “formula restaurants” like McDonald’s, Burger King, and Subway. Why? Because they are health hazards that have a negative impact on the community.

In Lindborg, I also got my first taste of motivational speaking since embarking on the Reboot. One night, I spoke before a crowd of fifty or so at a local Lutheran church, where I talked about my journey, how it was going, and what had prompted me to do it in the first place. I did pretty well. No one fell asleep and I received a lot of positive feedback afterwards. Yes, here I was, now officially delivering a speech about healthy eating on my fruit and veggie soapbox. I also found out that there were quite a few people in the audience who also had experience with Prednisone. It was a pretty responsive audience, who at the end of the talk flocked to the temporary juice stand I’d set up, where I was serving shot glasses filled with Mean Green. Giving the talk forced me to evaluate and assess what I’d learned and how best to go about sharing that information. In Lindborg I found out that there were many other examples across the U.S. where government and people are trying to take back control of their nutritional health.

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Joe Cross

More than 20 million people around the world watched Joe Cross juice his way across America, losing 100 pounds and getting off medication in Fat, Sick & Nearly Dead. The film ignited a juicing movement. Viewers around the world have been inspired to start juicing, lose weight and get healthy - and as a result of the film over 370 million glasses of fresh juice have been consumed, 370,000 tons of fruit and vegetables consumed, more than 24.8 million pounds of weight lost, and over 220,000 people are now medication free. Joe's second film, Fat, Sick & Nearly Dead 2 was released in November 2014. Through his journey and the lives of the people he meets throughout the film Joe shares all that he's learned about how to stay healthy in an unhealthy world, revealing that most of us really do have more control over of our health than we think - and that none of us are perfect, especially Joe himself! His book, The Reboot with Joe Juice Diet, hit the New York Times' best seller list in March 2014, and the companion guide The Reboot with Joe Juice Diet Cookbook launched that summer.

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