Bottled Juice Confusion?

By: Joe Cross

If you’ve noticed there’s suddenly a lot more choices in the grocery story when it comes to bottled juice, you’re not mistaken. Cold-pressed juice is the third fastest growing category[1] in the grocery store, and in some larger stores, there’s now a whole refrigerator dedicated to brightly colored bottles of juiced fruits and vegetables.

Here at Reboot with Joe, we think fresh juice is best, but let’s face it—you don’t always have time to juice, or you’re traveling, or you just need a quick lunch and don’t want to succumb to the lure of the drive-thru.

In those cases, bottled cold-pressed juice (also sold as HPP juice, or high-pressure processed juice) is a great, easy option—but sometimes it’s not easy to tell which brand or flavor is the best choice.

Here’s how to quickly pick the bottled juice that’s right for you:

  1. Head to the Fridge

    Look for the term “HPP,” “high-pressure processed,” “cold-pressed,” or “cold pasteurized” on the label. You will always find these juices in a refrigerator, not on a shelf.

    Many bottled juices are treated with heat to kill pathogenic organisms for safety and to extend the shelf life of the product. However, high-pressure processing (HPP) subjects the bottled juice to very high pressure, which inactivates pathogens and helps protect nutrients and flavor.

  1. Go for Green

    You can narrow the field significantly by choosing a green juice, as these products are more likely to use a higher percentage of leafy green vegetables. We recommend sticking to the 80/20 guideline, where 80 percent of the juice ingredients are vegetables, and about 20 percent are fruit. Green juices are broadly more likely to hit that 80/20 benchmark. And more vegetables typically means a juice that’s lower in sugar. For example, Evolution Fresh green juices, which are widely available in the U.S. have green vegetables as 3 of their first 4 ingredients and 10g of sugar or less per 8 fl oz serving.

  1. Check the Ingredients

    It shouldn’t take 10 minutes to read the ingredients list! Look for juice made from 100% produce, and aim for vegetables as the top three ingredients. Items are listed on product labels in the order of the percentage they make up of the whole recipe, so if the first few ingredients are vegetables, you’re likely getting a juice that has a high percentage of veggies.


Note: Reboot with Joe has a material relationship with Evolution Fresh, and has received compensation in exchange for endorsements. Such endorsements are guided by Reboot with Joe’s overall ethic. We would not recommend these products if we did not believe in them!


[1] SOURCE: IRI data through 9/6/15.  Cold-pressed juice (defined as Refrigerated Juice Brands that are High Pressure Processed) is the third fastest dollar % growth category in FDM among categories greater than $10MM.

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Joe Cross

More than 20 million people around the world watched Joe Cross juice his way across America, losing 100 pounds and getting off medication in Fat, Sick & Nearly Dead. The film ignited a juicing movement. Viewers around the world have been inspired to start juicing, lose weight and get healthy - and as a result of the film over 370 million glasses of fresh juice have been consumed, 370,000 tons of fruit and vegetables consumed, more than 24.8 million pounds of weight lost, and over 220,000 people are now medication free. Joe's second film, Fat, Sick & Nearly Dead 2 was released in November 2014. Through his journey and the lives of the people he meets throughout the film Joe shares all that he's learned about how to stay healthy in an unhealthy world, revealing that most of us really do have more control over of our health than we think - and that none of us are perfect, especially Joe himself! His book, The Reboot with Joe Juice Diet, hit the New York Times' best seller list in March 2014, and the companion guide The Reboot with Joe Juice Diet Cookbook launched that summer.

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