A Plant-Based Diet + Community = Secrets to Living a Long Life

By: Joe Cross

When I started my Rebooting journey and decided to juice only fruits and vegetables for 60 days, I had one goal in mind; to overcome my debilitating autoimmune disorder so I could stop taking heaps of prescription medication. At the end of my 60 day journey, I was almost completely off my medication, I had lost nearly 80 pounds, and I felt fantastic. It became obvious to me that you really are what you eat, and I guess you could say I used to be a big pile of rubbish! Now I’m a mountain of beanstalks, a forest of broccoli, an ocean of mean green! But I am not perfect. I’ll never be a super skinny bloke that only eats fruits and vegetables (I could never give up my chocolate ice cream!), but I do my best to be healthy every day to ultimately live a long, active and happy life.

Living a long, active and healthy life is a common goal around the world. After all, who doesn’t want to have a shot at meeting our great grandchildren? Or a generation beyond that? I’ve come to learn that it’s not impossible. It’s in that spirit that I’d like to share some good news about our potential, as a community, to achieve true longevity.

National Geographic’s Dan Buettner travelled the world looking for places where people lived the longest. What he found were Blue Zones, pockets of people who were living far beyond everyone else. Using evidence-based research, he created an actual formula for longevity. The common denominator was a plant-based diet. Just as pivotal: a shared sense of community and purpose.

Take, for example, the longevity hotspot of Sardinia, off the coast of Italy. Here, in the Province of Nuroro, they have the greatest concentration of male centenarians in the world —and it’s been achieved with no official exercise regime beyond chopping wood, walking or putting in an honest day’s work in on the land. On top of that, enjoying a couple glasses of red wine everyday with your friends is the social norm in this part of Italy!

True longevity is about living a healthy and happy life. I believe eating a plant-based diet will get you there; creating a sense of community will keep you there. This is great news for our community of Rebooters!

Empowered by the knowledge I’ve learned since making Fat, Sick & Nearly Dead, I reckon it’s possible to turn your own households into Blue Zones. Not only that, as Rebooters we’re part of our own larger, virtual Blue Zone: the Fruit and Veggie Zone!

Our recent Camp Reboot was proof that when people get together with common goals, they’re able to inspire each other. I’m looking forward to creating other events like this to connect our community in the future.

Check out this video for further information and inspiration.

See you in the Blue Zone.

Juice on,


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Joe Cross

More than 20 million people around the world watched Joe Cross juice his way across America, losing 100 pounds and getting off medication in Fat, Sick & Nearly Dead. The film ignited a juicing movement. Viewers around the world have been inspired to start juicing, lose weight and get healthy - and as a result of the film over 370 million glasses of fresh juice have been consumed, 370,000 tons of fruit and vegetables consumed, more than 24.8 million pounds of weight lost, and over 220,000 people are now medication free. Joe's second film, Fat, Sick & Nearly Dead 2 was released in November 2014. Through his journey and the lives of the people he meets throughout the film Joe shares all that he's learned about how to stay healthy in an unhealthy world, revealing that most of us really do have more control over of our health than we think - and that none of us are perfect, especially Joe himself! His book, The Reboot with Joe Juice Diet, hit the New York Times' best seller list in March 2014, and the companion guide The Reboot with Joe Juice Diet Cookbook launched that summer.

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